Tasted
For winemakers & estates

Your wine, loved before anyone sees the label.

Tasted puts your bottles in front of the next generation of wine buyers — blind. No label, no price, no bias. When they fall for it, the reveal is your brand introduction, the shop is one tap away, and every honest opinion comes back to you as data.

See the report →
Full consignmentNo upfront costA report after every campaign
“No label. No price. Just your wine.”
Why partner with us

Three reasons to say yes — and a safety net.

We've structured this partnership so that even in the most conservative scenario, you walk away with something valuable.

01

Brand awareness, earned blind

When someone loves your wine with no label, no price and no expectation, the connection is entirely their own. The reveal becomes a brand introduction built on real, unbiased preference — your wine isn't pushed at them, it's discovered by them.

02

Sales at the peak of excitement

The Tasted shop opens the moment the game ends — while the reveal is fresh and your bottle is still on the table. We handle payments, fulfilment and customer service; you're paid for every bottle sold, minus our agreed commission. No new infrastructure on your side.

03

Consumer data you can't buy

Every box your wine features in comes back to you as data: how many people tasted it, what they honestly thought, and what they believed it was worth — before they saw the price. Unbiased intelligence straight from the people drinking it.

Who tastes your wine

The next generation of loyal buyers.

Tasted reaches the wine-curious — people who want to explore but need a social, low-pressure way in. Not the wine snob. The buyer you'll keep for decades.

The Social Host

Hosts 4–8 friends and spends on what impresses. Your wine reaches them in the exact setting where it gets talked about.

The Gift Buyer

First-timers who discover your wine through someone else's gift — and go on to become direct buyers themselves.

The Enthusiast

Drawn to story, scarcity and depth. Most likely to seek your wine out after the tasting, share it, and advocate for it.

The safety net

Zero upfront risk. Pure upside.

Full consignment: your wine comes into our warehouse and features in our boxes and shop. You're invoiced only for bottles used or sold. Unsold stock is returned or rolled into the next cycle — you carry no risk for stock we can't move.

Step 1

In

Your wine comes into our warehouse and features in our boxes and shop.

Step 2

Used or sold

You're invoiced only for the bottles actually used in a box or sold through the shop.

Step 3

Returned or rolled

Unsold stock is returned to you or rolled into the next cycle — you carry no risk for stock we can't move.

The producer report

Every campaign ends with the truth.

Real, unbiased feedback from people who tasted your wine blind — no label, no price, no influence.

Reach & timeframe

How many people tasted your wine, across how many sessions, over what period.

Ratings & scores

Overall enjoyment scores and the tasting notes players mentioned most.

Written feedback

Genuine comments from players — unfiltered, blind, and in their own words.

Perceived value

What players believed your wine was worth — before seeing the price. A powerful data point.

Category comparison

How your wine performed against others in the same category in the box.

Your box, your rules

All your wines in one box for direct comparison, or a single varietal solo — plus a featured end-of-game moment you design: your story, your reel, your link.

Let’s share a bottle

Ready to be Tasted?

We'd love to share a bottle, show you the game, and explore how we can work together.

Get in touch

A question about a box, a tasting, or a partnership? Send it over and we'll reply soon.